To bring value to the farmer and quality to the consumer, always. To make all stake holders, along the entire value chain, happy.
- To implement state-of-the-art dairy farm management systems and improve general well-being of farmers by giving them all necessary support and training on cattle feed, genetics, herd management resulting in improved quality and quantity of milk yield.
- To continuously improve milk processing facilities to produce the best quality milk and milk products in the most efficient way and under most hygienic conditions.
- To be among the most loved brand by the consumers; most envied by the competitors and the most valued brand from the perspective of the share holders.